WEBSITE REFRESH

Give your existing website a professional glow-up — without rebuilding it from scratch.

Your business has changed. Your services may have changed. Your photos have changed. Google has changed.

But your website?

Maybe it hasn't.

If your website still works but looks dated, contains outdated information, isn't performing as well as you'd like in search, or simply doesn't represent the business you have today, you may not need a brand-new website.

You may just need a Website Refresh.

For $600, I'll take a fresh look at your existing website and update, optimize and modernize it using your current website platform and theme.

Contact me to get started.

Complete Website Audit

We'll take a comprehensive look at your website and identify opportunities to improve:

Outdated or inaccurate information
Broken links
Missing or outdated pages
Navigation and usability
Content gaps
Calls-to-action
Overall appearance and first impression
Mobile friendliness
Obvious technical issues
Opportunities to improve the customer experience

SEO & GEO Optimization

Your website needs to make sense to both people and search engines.

I'll review and optimize your site for traditional search and emerging AI-driven search, including:

Page titles and meta descriptions
Heading structure
Keyword and local-search opportunities
Internal links
Image alt text
Page content
Local business information
Search-friendly content structure
GEO (Generative Engine Optimization) opportunities
Content gaps that may be limiting your visibility

Content

We'll update existing website content so it is:

Accurate
Clear
Easy to read
More engaging
Consistent with your current business
Better optimized for search
Written with your customers in mind

The goal isn't to turn your website into a wall of marketing jargon.

It's to make sure visitors quickly understand who you are, what you do, where you serve, and why they should contact you.

Also Includes

Giving Your Website a Visual Update

Using your existing website theme and framework, we'll give your site a more modern, polished appearance.

Depending on your site, this may include:

Adding new photos
Replacing outdated images
Improving image sizing and placement
Updating layouts
Improving spacing and readability
Creating stronger calls-to-action
Improving consistency from page to page
Making better use of the design tools available within your existing theme

No new theme or complete redesign is included.

This is a refresh — not a rebuild.

📱 Mobile Responsiveness

Your website will be reviewed and adjusted for mobile devices, including:

Text size and readability
Spacing
Images
Buttons
Navigation
Page layout
Overall mobile usability

Because a website that looks great on a desktop but is miserable to use on a phone isn't doing its job.

➕ One Useful New Feature Of Your Choice

Your Website Refresh can include one new content or conversion feature, such as:

Photo gallery
Blog
Newsletter signup
FAQ section
Testimonials/reviews section
Contact or lead form
Additional call-to-action section

We'll choose the feature that makes the most sense for your business.

➕ Add One Useful New Feature

📊 Setting Up Your Google & Analytics Tools

I'll also make sure your website has the basic tools in place to understand traffic and search performance, including:

Google Analytics 4
Google Search Console
Website verification
Sitemap submission
Basic indexing review

Accounts remain owned by you, with access provided to me as needed to manage your website.

Who is this for?

A Website Refresh is a great fit if:

Your website is a few years old but still on a workable platform
Your business has changed since your website was created
Your photos or information are outdated
Your website looks tired or inconsistent
You're not getting the visibility you'd like from Google
Your website isn't particularly mobile-friendly
You know your website needs attention but aren't ready for a complete redesign
You want your website to better reflect the business you have today

Get in Touch

Julie Norman Consulting LLC